Dan Horn Media — Modern marketing for North Texas small business

02 / services

Three things, done well.

I'm not trying to be everything. I do three things — the three things a small business actually needs to compete in 2026 — and I do them as a single accountable owner. No account managers, no decks of decks.

idpracticedescriptionstack

A.01

▸Web design & development

Hand-built, mobile-first websites with the back-end you actually use — admin dashboards, CRM, order & inquiry tracking, whatever the business needs. Custom from the framing up, so the limit is your imagination, not a template.

custom CMSCRMmobile-firstcore web vitals

A.02

▸Marketing strategy & positioning

The same playbooks the big chains use — distilled to fit a local operator's budget and time. We figure out who you're really talking to, what makes you different, and where to spend the next dollar so it actually moves the needle.

positioningcontentbrand voicequarterly reviews

A.03

▸SEO & growth

Targeted SEO landing pages built around the keywords people in your neighborhood are actually searching, plus PPC and Google Ads campaigns built and managed in-house. Real reporting, plain English, no agency black boxes.

local SEOprogrammatic pagesgoogle adsanalytics

03 / selected work

Built for North Texas operators.

A short list, on purpose. Each of these is a long-term partnership — websites, growth, social cadence, the whole stack. Tap any card to see the live site.

Froggy's TX — Southern seafood boils website, Caddo Mills & Royse City, North Texas

hospitality · catering · ordering

A North Texas seafood-boil brand, online and on the road.

Brought a beloved local boil operation onto a modern, mobile-first site with a custom catering inquiry flow, order tracking, and an admin dashboard the owners actually log into.

scopesite · CRM · social · SEO

stackcustom · mobile-first

statusongoing

froggystx.com

texas BBQ · catering · multi-location

Modernized a Texas-barbecue brand without losing the smoke.

A redesigned site that keeps the soul of an established BBQ joint while making catering quotes, online ordering and store info finally work the way customers expect.

scopeweb · catering ops · SEO

stackcustom · admin dashboard

statusongoing

coltersbbq.com

Sugar Pops custom cookies, cakes & gift boxes website — made-to-order bakery, North Texas

custom bakery · made-to-order · DFW

A made-to-order bakery that runs on its own dashboard.

A bespoke site for a custom-cookie and cake operation — order intake, inquiry-to-quote pipeline, calendar, and a simple admin the owner actually wants to use on their phone.

scopeweb · order CRM · branding

stackcustom CMS · mobile-first

statusongoing

sugarpopstx.com

See all work & current builds →

04 / the difference

Big-business tools.
Owner-operator partnership.

"You text. I answer. No receptionists, no answering service, no junior handoff."

— how every project actually works

Small roster, on purpose

Senior attention through delivery and beyond. Your project doesn't get parked behind anyone else's.

Direct line

My cell phone. Call, text, email — I'm the one who picks up, every time.

Local meetings

Coffee in Caddo Mills, lunch in Rockwall — face-to-face beats a 12-person Zoom.

Big tools, small budget

AI, modern stack, automation — sized for a small-business budget and timeline.

↳ a signature offer

An AI agent that lives inside your business.

Optional with any build: a custom AI assistant wired into your CRM, your site, your inventory — anywhere it can be useful. It does everything a modern AI assistant does, plus the things that actually matter to an operator: update a menu item, post a special, flag stale inquiries, draft a follow-up to last weekend's catering leads.

Think of it as the in-between — a way for you to make small changes and post on social on the fly, without waiting on me and without learning a CMS. I build it. You use it. We both save the weekend.

agent.danhorntx.com — connected

[YOU]post a tuesday special — 20% off the brisket plate, ends 9pm

[AGENT]drafted to ig + fb, scheduled 11:00am, added a banner to coltersbbq.com — confirm?

[YOU]send it

[AGENT]shipped. 3 catering inquiries from last weekend still open — want me to draft replies?

05 / process

Move fast, or move steady.

The same four steps every time — the pace bends to your business, not the other way around. Most engagements run six to ten weeks from kickoff to launch, then settle into a monthly rhythm.

01step

Sit down.

Coffee, lunch, or a Zoom — your pick. We walk through what's working, what isn't, and where the bottleneck actually is.

≈ 1 week

02step

Map it out.

A short, plain-English plan: scope, sitemap, design direction, growth experiments. Reviewed and revised before we write a line of code.

≈ 1–2 weeks

03step

Build & ship.

Design, develop, integrate. You see weekly progress on a private staging URL, and you can text me anytime with feedback.

≈ 4–8 weeks

04step

Run & grow.

Launch, then a monthly rhythm — SEO, ads, content, AI agent tuning. Real reporting, every month, in plain language.

ongoing

06 / contact

Let's talk about the next thing your business needs.

Tell me a little about your business — what you do, where you're stuck, what "next quarter" looks like. I'll write back the same day. If we're a fit, we'll grab coffee. If we're not, I'll point you to someone who is.

Call now → Email instead →

contact_channelsonline · all channels

direct972-853-1626text or call

emailme@danhorntx.com< 24h reply

studioCaddo Mills, TX _{serving DFW & North Texas}in person OK

hoursMon — Fri _{+ texts on the weekend, honestly}CT

Three things, done well.

▸Web design & development

▸Marketing strategy & positioning

▸SEO & growth

Built for North Texas operators.

A North Texas seafood-boil brand, online and on the road.

Modernized a Texas-barbecue brand without losing the smoke.

A made-to-order bakery that runs on its own dashboard.

Big-business tools.Owner-operator partnership.

Small roster, on purpose

Direct line

Local meetings

Big tools, small budget

An AI agent that lives inside your business.

Move fast, or move steady.

Sit down.

Map it out.

Build & ship.

Run & grow.

Let's talk about the next thing your business needs.

Big-business tools.
Owner-operator partnership.